The iconic yet refreshingly modern and dynamic LKCMedicine identity was central to the entire brand system. A rich purple, born from the union of NTU’s red and Imperial’s blue brand colours, was introduced to signify LKCMedicine’s heritage and the deep-rooted strength of this partnership.

Building on the power of this convergence and inspired by the double helix structure of the human DNA, the LKCMedicine brand identity is a sharp departure from the sterile, conservative look of today’s academic medical institutions. More than just branding a medical school, we helped redefined medicine of tomorrow.