WPG / Wong Partnership
WongPartnership is one of Singapore’s largest and premier law firms. With more than 400 lawyers across 6 countries including China and the Middle East, the firm’s notable involvement in many high profile and landmark cases has won coveted awards and accolades, both domestic and internationally.
A regional brand strategy and system was needed to be in place to unify and best position its regional capability and law network as One alliance, One partnership.
With the new overarching vision of Winning Partnerships, Leading Excellence, a renewed parent brand identity for Wong Partnership, together with the a newly installed WPG umbrella alliance network brand was cohesively conceptualized and implemented across the region.
A robust and clearly defined brand architecture strategy was devised to cater to its regional growth demands, as well as the many collaborative partnerships forged with some of the most prominent legal minds of the fraternity in Asia.